February 10, 2022

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Learn how to see the backlinks of a website and the best tools
available this 2021. Nowadays, having quality incoming links is essential.
Therefore, from Web Positioning Salamanca we tell you about the best resources
that can help you monitor your website. Keep reading to know more.

Importance of incoming links

Inbound links are those links that point to your website from
other domains. These are a factor of search engine ranking. They are essential
for websites that want to have more visibility. This means that websites that
receive a lot of incoming links can get a better search engine ranking.
Backlinks provide information for search engine robots, they help determine the
authority of a website. However, you should know that not all incoming links
are treated in the same way, since Google evaluates various aspects of them,
such as:

·         The authority of the web.

·         The anchor text used.

·         The naturalness of the link within the text.

Another important aspect of this SEO positioning technique is that it can help you get more web
traffic. Since if another domain places a link that directs them to your site,
more people can reach your website.

Strategy to get quality inbound links

Many website owners believe that having a lot of incoming links is
what it takes to rank in search engines. But, as we said before, you have to
see where these links come from and if they are really beneficial.

Here are some strategies you can employ to get quality inbound
links to your website:

Guest blogging: This is a very useful strategy to have quality inbound links. It
consists of making alliances or
collaborations with other companies that work in your field. The idea is that you
participate as a guest author and can make a post. With this, you can include a
link in the blog of another website. Also, if you make a good article you will
attract more people to your website. Create quality content: It is one of the
best ways to get organic links for your website. People will see that you are
offering useful information and will take you into account. Look for topics
that are new and of interest to everyone. It is also a good idea to add your own
infographics to your posts.  Currently, there are many free and online
tools where you can design them. You can even find templates and you will only
have to customize them a bit and add the information you want.

Sign up for quality platforms and directories: Something that
works very well is to sign up for different platforms, they can be social
networks. There you will be able to add links to your company. Remember that it
is essential that you do a preliminary investigation to choose the right words
for the anchor text.

How to see the backlinks of a website? Tools

Search engines are increasingly concerned with offering quality
content to people. That is why its algorithms are constantly working to analyze
all aspects that have to do with optimization.

In the case of links, many companies buy, sell or force them into
the content. Which is counterproductive since you can be penalized. Nowadays
there are many tools with which you can analyze your backlinks, these will help
you to see how many you have if they are really beneficial, if there is any
failure or if you need to add more. It might even come in handy if you need to
request a reconsideration from Google if you get penalized.

Monitor Backlinks

The best thing about this backlink analysis tool is that it is
very practical and easy to use. Its intuitive form makes it friendly, even for
people who have no knowledge of SEO. With Monitor Backlinks, you can review
your links, and the tool also sends you an email with the news. You will also
be able to check the incoming links on your website and connect your account
with Google Analytics. Note that some features like checking links are free for
a limited time.

Ahrefs

This is one of the best link-building tools to see the backlinks
of a more complete website. In Ahrefs you can have some benefits with its free
version and it has more options in the paid version, it is worth investing in
it if your budget allows it. This has a very good database of links.

Elements of an SEO-friendly post

With Ahrefs you can do a fast and efficient analysis of the sites
where your domain appears. You will also be able to see where your competitors
have links and analyze the anchor text they use. You will be able to see the
growth and decline of link profiles. You can even do an analysis of new links,
lost links, and the types of backlinks your website is receiving. In general,
it gives you a complete backlink profile. It shows you if the links do-follow
or no-follow. From the Top 100 links, you can see Referring Page, DR, UR,
Referring Domains, Traffic, Anchor, and Inbound Link.

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